ASI 2026 Consumer Survey Executive Summary cover

ASI 2026 Consumer Survey

How are surf customers shopping, spending and choosing brands right now? Between June and August 2026, 3,038 surf customers across Australia told us, through surf brands, retailers and ASI channels.

Prepared by Qi Insights, the results are available as an executive summary, a full report, and custom analysis for your own customers.

Financial members: access here See all options
How to log in: use your ASI member login, the same email and password you use for the ASI Member Portal (MembershipWorks).

Financial (paid-up) ASI members receive the executive summary and the webinar recording free. Forgotten your password or not sure if your membership is current? Email admin@australiansurfindustry.com.au.

What's inside

  • Headline findings at a glance, from 3,038 surf customers nationally
  • The cost-of-living squeeze: where customers are cutting back, and what they protect
  • How they shop, in store and online, and how the wardrobe has shifted since 2021
  • Choosing a shop, and losing the sale: what decides where people buy
  • Social, trends and the age divide: where young customers find things, and where they buy
  • The five customer segments and four findings the sales figures would not show

How to get it

Executive summary

The headline findings

Six pages covering spending, shopping habits, brand loyalty and the five customer segments.

  • Financial (paid-up) ASI members Free
  • Non-financial members and non-members $500
Order the summary

The full report

Every question, in depth

Every question by nine age bands and five customer segments: 28 pages, 30 charts and nine sections.

  • Brands and retailers who took part Free
  • Financial (paid-up) ASI members $500
  • Non-financial members and non-members $2,000
Order the full report

Your own customers

Customer analysis

Your customer list read against the national picture, with custom analysis for your business.

  • Brands and retailers who took part On request
Enquire now

Not a financial member? Join or renew your membership to get the executive summary free and save $1,500 on the full report.

Join or renew

Webinar recording

Peter Drennan of Qi Insights presented the results at the ASI Digital Summit on 12 November 2026. The recording is available to financial (paid-up) ASI members.

Members: watch the recording