The ASI Digital Summit will bring together industry leaders, retailers and brands for a broad-ranging conversation across data insights, the awards program and the evolving retail landscape.

The summit will feature Dr. Craig Sims’ final presentation of the Sub Cultures Research Initiative, alongside discussion surrounding ASI’s Retail Insights Initiative.

The 2026 ASI Leaders Summit brought industry leaders together at URBNSURF to tackle some of the most pressing challenges and opportunities facing the Australian surf industry today, with a strong focus on range planning, consumer insights and data-driven retail performance.