THANK YOU TO EVERYONE WHO SHARED THEIR THOUGHTS.

The 2026 ASI Consumer Survey closed on 29 July with over 3,000 responses from Australian surfers, the richest dataset we've had since 2021.

Eight winners have been drawn at random, sharing in $8,025 worth of prizes from Rip Curl, Patagonia, Billabong, RVCA, Volcom, Roxy, Quiksilver, The Mad Hueys, Dragon, OTIS, Creatures, Firewire, Future Fins, and URBNSURF.

The 4th Annual ASI Honours Night brought the Australian surf industry together to celebrate the people who've shaped its culture.

This year's Service to Industry Award honoured the late Shane Stedman, recognising his lasting contribution to Australian surfing. Hosted by Vaughan Blakey, the evening featured stories, tributes, and reflections from across the industry.

The May 2026 ASI Digital Summit brought together the Australian surf industry for an insightful discussion on consumer behaviour, retail innovation, and the future of the industry.

Highlights included Dr. Craig Sims’ final presentation on the Sub Cultures Research Initiative, an update on ASI’s Retail Insights & Dashboard Initiative, the launch of the 2026 Consumer Survey, and key announcements surrounding the 2026 ASI Awards program.

The 2026 ASI Leaders Summit brought industry leaders together at URBNSURF to tackle some of the most pressing challenges and opportunities facing the Australian surf industry today, with a strong focus on range planning, consumer insights and data-driven retail performance.