SHARE YOUR THOUGHTS. FOR A CHANCE TO WIN BIG.

The 2026 ASI Consumer Survey is live. The more responses we get, the richer the data we can share back with the industry, so every answer matters.

Open to all Australian surfers and consumers. It takes less than five minutes, and everyone who completes it goes in the draw to win a share of over $8,000 in prizes from Rip Curl, Patagonia, Billabong, RVCA, Volcom, Roxy, Quiksilver, The Mad Hueys, and URBNSURF.

Closes 29 July 2026.

The 4th Annual ASI Honours Night brought the Australian surf industry together to celebrate the people who've shaped its culture.

This year's Service to Industry Award honoured the late Shane Stedman, recognising his lasting contribution to Australian surfing. Hosted by Vaughan Blakey, the evening featured stories, tributes, and reflections from across the industry.

The May 2026 ASI Digital Summit brought together the Australian surf industry for an insightful discussion on consumer behaviour, retail innovation, and the future of the industry.

Highlights included Dr. Craig Sims’ final presentation on the Sub Cultures Research Initiative, an update on ASI’s Retail Insights & Dashboard Initiative, the launch of the 2026 Consumer Survey, and key announcements surrounding the 2026 ASI Awards program.

The 2026 ASI Leaders Summit brought industry leaders together at URBNSURF to tackle some of the most pressing challenges and opportunities facing the Australian surf industry today, with a strong focus on range planning, consumer insights and data-driven retail performance.