Thank you to Dr. Craig Sims for presenting at the ASI Digital Summit and sharing insights from the Sub Cultures Research Initiative and Surf Authenticity research project.

The resources below have been provided for attendees who would like to further explore the research, key findings, and practical applications discussed throughout the session. The presentation summary has been organised into research fact and application for industry to help make the findings and industry relevance more accessible for brands, retailers, and industry stakeholders.

Available Resources

• Presentation Summary

• Surf Authenticity Executive Summary

• Surf Authenticity Industry Report

Thank you again to Craig for contributing his research and industry insight to the ASI community.