ASI AWARDS
CRITERIA 2026
Everything you need to know to enter, nominate and take part in the 2026 ASI Awards.
NOMINATIONS NOW OPEN
VOTED AWARDS
BRAND AWARDS (Voted by Retailers | Eligible for Brands)
2025 Brand Of The Year | Medium (micro to medium-large)
2025 Brand Of The Year | Large (large to major)
2025 Boardshort Brand Of The Year
2025 Swimwear Brand Of The Year
2025 Sunglass Brand Of The Year
2025 Footwear Brand Of The Year
To nominate for these awards please CLICK HERE
PRODUCT AWARDS (Voted by Retailers | Eligible for Brands)
Wetsuit of the Year
Surfboard of the Year
Surfing Accessory of the Year
The Product Awards recognise standout products across the surf industry, celebrating excellence in design, performance, and innovation. Winners are determined through a vote by ASI Retail Members.
Eligibility:
Nominated products must have been available in the market at the time of nomination.
The Surfing Accessory of the Year category is limited to equipment used on or around the surfboard (excludes apparel and soft goods).
Voting:
Only ASI Retail Members who stock these product categories are invited to vote.
Retailers rank their top three selections (1st, 2nd, 3rd).
Voting is limited to retailers with direct experience ranging and selling these products.
Judging Criteria:
Was the product innovative?
Was the product well designed?
Did the product sell or perform well in-store?
Was the product developed or packaged with environmental impact in mind?
To nominate for these awards please CLICK HERE
SALES & CUSTOMER SERVICE AWARDS
(Voted by Retailers | Eligible for Brands)
Sales & Customer Service Office of the Year
Australian Account Manager of the Year
Australian Sales Agency of the Year
The Sales & Customer Service Awards recognise individuals and teams who deliver outstanding support, service, and commercial impact across the surf industry. Winners are determined through a vote by ASI Retail Members.
Eligibility:
Sales & Customer Service Office of the Year must be a specific office location of an ASI brand member (e.g. Brand – Location)
Australian Account Manager of the Year must be a current employee of an ASI brand member
Australian Sales Agency of the Year must be currently engaged by an ASI brand member
Voting:
ASI Retail Members rank their top three selections (1st, 2nd, 3rd).
Voting is based on the level of support and customer service provided.
Finalists (Account Manager & Sales Agency):
Five finalists are selected, one from each territory: QLD, NSW, VIC/TAS, SA/NT, WA
Each finalist represents the highest-voted nominee in their region
Judging Criteria:
Do they understand your business needs?
Do they work with you to achieve a collaborative outcome?
Do they help drive sales through your business?
Do they provide your business with outstanding customer support?