2026 JUDGES

The ASI Awards have recognised the best of Australia's surf industry since 2011 and the integrity of that recognition starts with the people who judge it. We are proud to welcome an independent panel of industry leaders, each bringing specialist expertise to their categories and a genuine passion for the surf community they serve.

AMANDA MARECHAL | Co-Founder Take 3 for the Sea

AMANDA MARECHAL | Co-Founder Take 3 for the Sea

Judging Environment

DOUG LEES | Retired CEO of SurfAid International

DOUG LEES | Retired CEO of SurfAid International

Judging Environment

GREG SCOTT | Director | Stryker Media Pty Ltd

GREG SCOTT | Director | Stryker Media Pty Ltd

Judging Product Innovation

LUKE EGAN | Former Professional Surfer | Hall of Fame Inductee | Coach

LUKE EGAN | Former Professional Surfer | Hall of Fame Inductee | Coach

Judging Product Innovation

MARK EYMES | Founder & Operator, Manly Markets | Former Surf Retailer

MARK EYMES | Founder & Operator, Manly Markets | Former Surf Retailer

Judging Store Manager of the Year

CARLA BRIDGE | General Manager Shop! Australia & New Zealand (formerly POPAI)

CARLA BRIDGE | General Manager Shop! Australia & New Zealand

Judging Marketing Excellence

DR CRAIG SIMS | Bond University | Surfing Life & White Horses Publisher

DR CRAIG SIMS | Bond University | Surfing Life & White Horses Publisher

Judging Marketing Excellence

PETER KNOCK | Retail Director and Industry Judge

Judging Australian Independent Retailer of the Year Categories (Single, Multi, and Core Board Store)

BRIAN WALKER | Chairman & Founder | Retail Doctor Group

Judging Australian Independent Retailer of the Year Categories (Single, Multi, and Core Board Store)