2026 JUDGES
The ASI Awards have recognised the best of Australia's surf industry since 2011 and the integrity of that recognition starts with the people who judge it. We are proud to welcome an independent panel of industry leaders, each bringing specialist expertise to their categories and a genuine passion for the surf community they serve.
AMANDA MARECHAL | Co-Founder Take 3 for the Sea
Judging Environment
DOUG LEES | Retired CEO of SurfAid International
Judging Environment
GARY MCCARTNEY | Founder & Owner | McCartney Design
Judging Shop Fit Out of the Year
GREG SCOTT | Director | Stryker Media Pty Ltd
Judging Product Innovation
LUKE EGAN | Former Professional Surfer | Hall of Fame Inductee | Coach
Judging Product Innovation
MARK EYMES | Founder & Operator, Manly Markets | Former Surf Retailer
Judging Store Manager of the Year
CARLA BRIDGE | General Manager Shop! Australia & New Zealand (formerly POPAI)
Judging Marketing Excellence
DR CRAIG SIMS | Bond University | Surfing Life & White Horses Publisher
Judging Marketing Excellence
TOM LEAK | Director of Retail ANZ | JD Sports Australia
Judging Marketing Excellence
BEN KEARNEY | CEO | Australian Lottery and Newsagents Association
Judging Australian Independent Retailer of the Year Categories (Single, Multi, and Core Board Store)