Est. 2011
The preeminent voice of the Australian surf industry.
14+
Years serving the industry
100+
Member brands & retailers
The Australian Surf Industry Association (ASI) is a non-profit organisation, founded by, and run by Surf Retailers and Industry Brands. The association serves as the preeminent voice on a grassroots level with manufacturers, suppliers, and other associations.
The ASI is run by its members, who through the elected Board determines policies and sets strategic goals. The Board is directed and maintains its strength and focus through the input of its members and is the public voice of the Association.
Mission
The mission of the ASI is to advance the industry and growth of our members through four pillars:
- Elevate, upskill and educate via industry specific news and articles shared through our newsletters and website.
- Inform and nurture through our research, meetings and roundtables.
- Celebrate and create opportunity for Australia's best Surf & Boardsports brands, products and retailers through our annual Surf Industry Awards.
- Strengthen the links between participants, athletes, governing bodies, brands and retailers.
Our Programs
What We Do
Annual Event
ASI Annual Awards
The premier platform for celebrating excellence across the Australian surf industry. 23 categories spanning brand, product, retail and marketing, voted by industry peers.
Learn More →
Annual Event
ASI Honours Night
An evening of industry recognition, storytelling and connection, celebrating the people, stories and contributions shaping Australian surf culture.
Learn More →
Members Only
Digital Summits
Online sessions bringing members exclusive access to industry research, consumer insights and expert perspectives. Past presenter Dr Craig Sims shared findings from the Surf Authenticity research project, with resources available to ASI members.
View Resources →
Members Only · Annual
Leaders Summit
Bringing together business leaders and key department heads to tackle the industry topics that matter most. The 2026 summit was held at URBNSURF, featuring keynote speakers, a range planning roundtable and an ASI Board update.
Read the 2026 Recap →
Our Mission
How We Work
To support the continued growth of the surf industry through education, research, recognition and connection.
01
Elevate
Upskill and educate via industry-specific news and articles shared through our newsletters and website.
02
Inform
Nurture through our research, meetings and roundtables to keep members informed on what matters.
03
Celebrate
Create opportunity for Australia's best surf & boardsports brands, products and retailers through our annual Surf Industry Awards.
04
Strengthen
Strengthen the links between participants, athletes, governing bodies, brands and retailers.
Constitutional Objects
Our Formal Objects
The objects for which the Australian Surf Industry Association is established, as per our constitution.
Platform & Policy
Provide platforms for the discussion of industry opportunities and issues, and in turn the development and implementation of strategies and policies.
Monitor & Analyse
Monitor, identify and analyse issues affecting, or likely to affect, the industry and develop solutions, providing information to its members, government and the public in promotion of the association's objectives.
Collect & Share
Collect and share information on matters affecting members of the association, ensuring the industry stays connected and informed.
Leadership
Board of Management
Anthony 'Macka' Wilson
Managing Director, Wilson Retail Co.
President
Shannan North
Topanga Distribution
Vice President
Tim Dickson
Owner, Slimes Newcastle
Secretary & Treasurer
Nathan Omodei
CEO & Director, The Leisure Collective
Board Member
Ian 'Wooly' Macpherson
Owner, Star Surf + Skate
Board Member
Lyndall Browning
Australian Surf Industry Association
Executive Officer
Recognition
Board Alumni
Click any name to see their tenure and role.