URBNSURF + HYDA HELMETS
URBNSURF EXTENDS PARTNERSHIP WITH HYDA HELMETS IN NEW TWO-YEAR EXCLUSIVE DEAL
New EN 1385-Certified Coanda Core Helmet Fleet Now Available Free to All Guests
URBNSURF, Australia’s leading surf park operator, is pleased to announce a renewed two-year partnership with HYDA Helmets, continuing HYDA’s position as URBNSURF’s exclusive category partner across both Melbourne and Sydney.
As part of the extended partnership, URBNSURF will upgrade its complimentary guest helmet fleet to HYDA’s latest Coanda Core model, offering enhanced protection and confidence for surfers of all levels. The Coanda Core features an updated shell design and delivers a high level of safety performance through HYDA’s trademark blend of protection, versatility and comfort.
“HYDA have been a trusted partner and an important part of URBNSURF’s commitment to safety, and we’re thrilled to strengthen the relationship further,” said Shaun Hutchinson, COO, URBNSURF Group. “Upgrading our fleet to the Coanda Core supports our mission to deliver world-class, safe surf experiences for every guest.
The partnership will continue to integrate HYDA throughout the surf experience, including increased visibility across both venues and additional access points to ensure guests can easily access the free helmets. Another key element will be collaboration on co-created content that highlights athlete performance, safety innovation and emerging surf-park best practice; supporting URBNSURF’s broader effort to help normalise helmet use within surfing.
HYDA CEO Brad Steward added, “HYDA is built for progression, and surf parks are accelerating it faster than ever. URBNSURF sets the global standard for safe, progressive surf environments, and we’re proud to continue our collaboration to equip the next generation with advanced protective gear that keeps them confident and focused.”
The new Coanda Core fleet will roll out from late December, aligned with URBNSURF’s focus on enhancing guest experience, elevating safety standards and supporting progression within surf parks.
URBNSURF recently led the adoption of minimum safety standards by the world’s leading surf-park operators, including free access to helmets at all surf parks. Continued innovation, collaboration and partnerships like URBNSURF x HYDA highlight the industry’s commitment to delivering the safest possible surf experiences.
