About the
ASI Awards
CELEBRATING EXCELLENCE ACROSS
THE AUSTRALIAN SURF INDUSTRY
The Australian Surf Industry Awards (formerly the SBIA were launched in 2011 and have become the premier platform for celebrating excellence across all areas of our industry.
From independent retailers to global brands, the awards recognize the passion, innovation and commitment driving Australia’s surf community forward.
INDUSTRY LED
Voted by industry peer and professionals
INDUSTRY LED
Recognizing excellence across every part of our industry
ONE NIGHT
Honouring the best at our annual awards night
A MESSAGE FROM THE BOARD
Australia’s surf industry is unlike any other, a vibrant community of independent, family-run businesses and global powerhouses, all connected by a shared love for the ocean and the lifestyle it inspires. The ASI Awards are our opportunity to spotlight the brands & retailers leading from the front, and to recognise the passion, creativity and commitment that continue to drive our industry forward.
Just as importantly, the annual awards night has become a true gathering of the surf community, a chance to come together, reconnect, and celebrate the accolades. Lock it in: Thursday 22 October 2026.
We’re also proud to continue recognising The STAB Disruptor Brand of the Year, celebrating those making bold moves and challenging the status quo.
Good luck with your entries, we look forward to celebrating with you in October.
Anthony ‘Macka’ Wilson
ASI President
Managing Director | Wilson Retail Co
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KEY DATES
NOMINATIONS OPEN
May 2026
VOTING OPENS
September 2026
AWARDS NIGHT
VOTING CLOSES
July 2026
Thursday 22 October 2026
